Timeframe

Timeframe

Control

Product management should set expectations for long-term investment in the Product for Stakeholders, specifically focusing on: (i) the unpredictability of Product improvement; (ii) Product difficulties are traditionally hard to diagnose as they are often caused by subtle issues of intersecting inputs; and (iii) it is possible for the Product to completely stall with absolutely no discernible improvement in spite of significant time and effort.

Aim

To (a) effectively set Stakeholder expectations regarding the difficulty of locking down Product timelines; and (b) highlight associated risks that might occur in the Product Lifecycle.